Fergus Halloran

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The latest in Fergus Halloran — reports, playbooks, and analysis from The Production Run. 13 stories.

Content Operations Manager vs Managing Editor vs Content Strategist

Three distinct roles shape content output: strategy, production, and operations.

Fergus HalloranNovember 3, 2026

Structure your brand claims and evidence so AI systems retrieve and cite you accurately.

Fergus HalloranOctober 27, 2026

Latest in Fergus Halloran

Fergus HalloranOctober 20, 2026

A practical style guide survives because its structure helps writers find answers fast.

Fergus HalloranOctober 14, 2026

Five structural decisions separate campaigns that converted from those that just created noise.

Brands now need to track AI citations alongside traditional metrics to measure campaign success.

AI engines now cite independent sources more than brand websites, forcing a distribution rethink.

Fergus HalloranSeptember 30, 2026

Companies are splitting strategy in-house and execution outside to survive modern marketing's pace.

Fergus HalloranSeptember 29, 2026

The real cost of each model includes far more than salary or retainer alone.

Fergus HalloranSeptember 22, 2026

Brands publishing AI content without originality lose search rankings and reader trust.

Fergus HalloranSeptember 15, 2026

AI-powered workflows and repeatable systems multiply output faster than hiring more writers.

Fergus HalloranSeptember 13, 2026

Turn one long-form asset into dozens of pieces through a structured system.

Fergus HalloranSeptember 8, 2026

Documented frameworks beat strategy slides when AI Overviews now reward citation over ranking.

Fergus HalloranSeptember 4, 2026

Link strategy to measurement to turn content budgets into revenue growth.